I work across paid ads, automation, and conversion strategy — building the back-end that makes a marketing agency run efficiently and grow with intention.
I don't specialize in just ads or just automation. I work across the entire growth engine — from campaign setup to the back-end systems that keep clients happy and leads moving.
I build pipelines, automated follow-up sequences, lead routing, and CRM workflows that keep your team organized and leads warm — without manual work.
Campaign setup, audience targeting, budget allocation, and creative rotation — structured to generate qualified appointments from cold traffic.
Landing pages, opt-in flows, thank-you sequences, and nurture paths — built with conversion psychology at every stage, not just good-looking design.
Here's how I think through a full roofing agency funnel — from cold traffic to confirmed appointment, with automation handling follow-up at every step.
Pain-aware hook targeting homeowners 30–65. Problem-focused, not product-focused. Stops the scroll before asking for anything.
No navigation, no competing offers. Clear headline, social proof, and a single opt-in form. Every element earns its place.
Lead enters → SMS + email fires within 2 minutes → pipeline tag applied → call center notified. Speed to lead changes conversion rates.
Educational content via SMS and email. No-shows get re-booked automatically. Leads don't fall through the cracks.
Reminder sequences improve show rates. Post-appointment review request fires automatically. The cycle stays efficient.
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✓ Opens with a problem they already feel
✓ Reframes urgency — no fear-mongering
✓ Low-commitment CTA reduces friction
✓ "Free" + specific time = high perceived value
✓ Speaks to decision-maker risk, not features
"I approach every account like a system — not a campaign. The goal isn't just leads, it's a predictable engine that runs without daily firefighting."
I document every workflow before I build it. Consistent results come from repeatable systems, not hoping each launch goes smoothly.
I look at CPL, show rates, and cost per booked appointment — then optimize from what the numbers say, not gut feeling.
Proactive check-ins, clear reporting, Loom walkthroughs. Clients who understand their results stay confident and stay longer.
If a task happens more than twice, I automate it. This frees the team to focus on strategy and relationships, not repetitive follow-up.
I understand the homeowner decision cycle and how urgency-based marketing drives qualified roofing appointments — it shapes how I write and build.
Give me the proven process — I'll follow it precisely and flag anything that needs attention. Detail discipline is how I naturally operate.
Check-ins, Loom walkthroughs, performance recaps — keeping clients confident and informed is part of how I define doing a good job.
GHL back-end, campaign monitoring, VA coordination, and client success — I can manage the full ops layer without being micromanaged.
Whether it's about a role, a project, or just talking through funnels and marketing ops — I'd love to hear from you.